The integration of smart control technologies offers a promising solution to transform grid impacts into valuable grid resources. By leveraging behind-the-meter resources and home energy management systems, utilities can optimize energy consumption patterns, enhance grid stability, and promote sustainable energy usage. However, understanding customer behavior, receptiveness, and the impact of automated systems remains a challenge. Learn about studies that address these challenges by monitoring customer behaviors, evaluating load management capabilities, and assessing the effectiveness of emissions reduction messaging. We will share lessons from coordinating demand response events across different end-use measures.