How might we inform and motivate customers to participate in load management through smart technology? Join us to learn how (1) advanced communication devices and remote activation of demand response resources can provide customer savings and (2) smart panels can enable electrification and load management strategies. We will discuss a laboratory investigation into the added capabilities of smart panels and a software platform that enabled dynamic rate management while educating customers about energy savings, rebates, energy efficiency programs, and California “Flex Alerts.” Solutions will be presented for creating an intuitive interface between the utility, smart appliances, and residents, making it possible for customers to optimize their energy use through messaging, analytics, and end-device integration.