California has set ambitious goals to significantly reduce the use of fossil fuels in homes and businesses, including the installation of 6 million heat pumps by 2030. Achieving these targets will require scalable, innovative solutions that can adapt to the diverse needs of an economy serving 40 million people. This session will outline the challenges ahead, highlight emerging data-driven strategies, and foster discussions on how to make the value proposition of building decarbonization more impactful and relevant to Californians.